CUOMO, MARIA TERESA

CUOMO, MARIA TERESA  

DIPARTIMENTO DI SCIENZE ECONOMICO-AZIENDALI E DIRITTO PER L'ECONOMIA  

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Titolo Tipologia Data di pubblicazione Autori File
Segmenting with big data analytics and Python: A quantitative exploratory analysis of household savings 01 - Articolo su rivista 2023 Cuomo M. T.Tortora D. +
The foodie subcultures: from the underground to the mainstream. A netnographic analysis 02 - Intervento a convegno 2023 Cuomo, MTTortora, DChierici, R +
Cultural tourism and young people: insights and policies in a new era 02 - Intervento a convegno 2022 Cuomo Maria TeresaTortora Debora +
Segmenting with Big Data Analytics and Python. A Quantitative Analysis on the Household Savings 02 - Intervento a convegno 2022 Cuomo, MTTortora, D +
Toward a ‘New Normal’? Tourist Preferences Impact on Hospitality Industry Competitiveness. 01 - Articolo su rivista 2022 Cuomo M. T.Tortora D. +
Digital transformation and tourist experience co-design: Big social data for planning cultural tourism 01 - Articolo su rivista 2021 Cuomo M. T.Tortora D. +
Climate change, environmental auditing, and Corporate/Brand Strategy 03 - Contributo in libro 2020 Cuomo M. T.Tortora D. +
Exploiting online environment to engage customers: social commerce brand community 01 - Articolo su rivista 2020 Cuomo, M. TMazzucchelli, AChierici, RCeruti, F
Managing omni-customer brand experience via augmented reality: A qualitative investigation in the Italian fashion retailing system 01 - Articolo su rivista 2020 Cuomo, MTTortora, DCeruti, F +
PMI meridionali tra competenze, diseconomie e divari. Una riflessione critica 03 - Contributo in libro 2020 Cuomo, MTDi Gregorio, ATortora, D +
User‐generated content in the era of digital well‐being: A netnographic analysis in a healthcare marketing context 01 - Articolo su rivista 2020 Cuomo, MTTortora, D +
Celebrity endorsement and the attitude towards luxury brands for sustainable consumption 01 - Articolo su rivista 2019 Cuomo, MTTortora, D +
A managerial perspective on omnichannel e-customer 01 - Articolo su rivista 2018 Cuomo, MTCeruti, FMazzucchelli, ATortora, D +
Impacts of Code of ethics on financial performance in the Italian listed companies of bank sector 01 - Articolo su rivista 2018 Cuomo, M. T.Tortora, D.Mazzucchelli, A.Di Gregorio, A. +
Omni-channel retailing via augmented reality 03 - Contributo in libro 2018 Cuomo, MTortora, D +
Accidental Entrepreneurs Triggered by Passion, Experience and Sharing. An Investigation on Food Bloggers via Ethnographic Analysis 02 - Intervento a convegno 2017 Cuomo, MTTortora, D +
Enablers for end-user entrepreneurship: An investigation on Italian food bloggers 01 - Articolo su rivista 2017 Cuomo, Maria TeresaTortora, Debora +
Enhancing brand equity via social media 02 - Intervento a convegno 2017 Morra, MCCeruti, FCuomo, MTGavinelli, L
Sensory Brand Experience via Augmented Reality in the Italian fashion retailing system. A preliminary analysis 02 - Intervento a convegno 2017 Cuomo, MTChierici, RTORTORA, DEBORA +
Approccio metodologico e nozioni introduttive 03 - Contributo in libro 2016 Cuomo, Maria TeresaTortora, Debora