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Cuomo, M., Chierici, R., Foroudi, P., Tortora, D., Pencarelli, T., Metallo, G. (2017). Sensory Brand Experience via Augmented Reality in the Italian fashion retailing system. A preliminary analysis. In Proceedings of the 12th Global Brand Conference of the Academy of Marketing (pp.153-159).

Sensory Brand Experience via Augmented Reality in the Italian fashion retailing system. A preliminary analysis

Cuomo, MT
;Chierici, R;TORTORA, DEBORA;
2017
slide + paper
Augmented reality, mmersive, experience, sensory
English
Brand Conference of the Academy of Marketing
2017
Proceedings of the 12th Global Brand Conference of the Academy of Marketing
978-91-88357-69-4
2017
153
159
none
Cuomo, M., Chierici, R., Foroudi, P., Tortora, D., Pencarelli, T., Metallo, G. (2017). Sensory Brand Experience via Augmented Reality in the Italian fashion retailing system. A preliminary analysis. In Proceedings of the 12th Global Brand Conference of the Academy of Marketing (pp.153-159).
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/182993
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