CERUTI, FRANCESCA
CERUTI, FRANCESCA
DIPARTIMENTO DI STATISTICA E METODI QUANTITATIVI
Exploiting online environment to engage customers: social commerce brand community
2020 Cuomo, M; Mazzucchelli, A; Chierici, R; Ceruti, F
Managing omni-customer brand experience via augmented reality: A qualitative investigation in the Italian fashion retailing system
2020 Cuomo, M; Tortora, D; Festa, G; Ceruti, F; Metallo, G
Redesigning Business Models With Circular Economy: An Insight on Italian Enterprises
2020 Ceruti, F; Gavinelli, L; Di Gregorio, A; Frey, M
Adopting the principles of circular economy in business strategy. A survey on the level its implementation by the Italian enterprises [Adottare i principi dell'economia circolare nella strategia d'impresa. Un'indagine sul livello di recepimento delle imprese italiane]
2019 Gavinelli, L; Ceruti, F; Di Gregorio, A; Frey, M
Does the use of social media affect customer relationship performance? Evidences from Italy
2019 Mazzucchelli, A; Chierici, R; Del Bosco, B; Ceruti, F
Lifelong learning in Europe: an analysis of raw materials professionals’ learning needs
2019 Ceruti, F; Gavinelli, L; Chierici, R; Mazzucchelli, A
The impact of GDPR on brands responsibility. Between a "new normal" customer-centricity and the risk of reputational damage
2019 Cuomo, M; Genovino, C; Ceruti, F; Tortora, D
A managerial perspective on omnichannel e-customer
2018 Cuomo, M; Ceruti, F; Mazzucchelli, A; Giordano, A; Tortora, D
Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook
2018 Mazzucchelli, A; Chierici, R; Ceruti, F; Chiacchierini, C; Godey, B; Pederzoli, D
Il settore delle materie prime non energetiche in Italia. Strategie competitive in atto e prospettive di sviluppo
2018 Ceruti, F; Gavinelli, L
Improving E-Retailers Performance via Social CRM Capabilities
2018 Chierici, R; Mazzucchelli, A; Ceruti, F; Gavinelli, L
lng loading/downloading and circular economy: the opportunities related to the new legislation and the reuse of oil & gas platforms
2018 Camporeale, S; Antoncecchi, I; Bonetti, A; Ceruti, F
Original or counterfeit luxury fashion brands? The effect of social media on purchase intention
2018 Morra, M; Gelosa, V; Ceruti, F; Mazzucchelli, A
Social vs traditional media communication: Brand origin associations strike a chord
2018 Morra, M; Ceruti, F; Chierici, R; Di Gregorio, A
Assessing the impact of social media on customer relationship performance
2017 Mazzucchelli, A; Chierici, R; DEL BOSCO, B; Ceruti, F
Competing in an omnichannel environment. e-tailers strategies and challenges
2017 Mazzucchelli, A; Chierici, R; Ceruti, F; Gavinelli, L
Enhancing brand equity via social media
2017 Morra, M; Ceruti, F; Cuomo, M; Gavinelli, L
Il Laboratorio Materie Prime
2017 Ceruti, F; Mastrella, R
LEGO model as a tool in the transition to a more circular economy (CE) in Raw Materials sector
2017 Smol, M; Ceruti, F; Veneri, E
Strengthening customer relationship in the social media era. The importance of customer relationship orientation and customer knowledge management
2017 Mazzucchelli, A; Chierici, R; Ceruti, F; Di Gregorio, A