MAZZUCCHELLI, ALICE
MAZZUCCHELLI, ALICE
DIPARTIMENTO DI SCIENZE ECONOMICO-AZIENDALI E DIRITTO PER L'ECONOMIA
Beyond economic convenience: Unveiling the motives for engaging in food sharing initiatives
2024 Bosisio, J; Zamparo, G; Mazzucchelli, A; Chierici, R; Mason, M
Exploring the Role of Virtual Influencers in Promoting Adaptive Sustainable Clothing through Visual Narrative Transportation
2024 Rehmat, S; Olivero, N; Mazzucchelli, A; Chierici, R
Genuine or Generated? The Impact of AI-Generated versus Human Created Social Media Content on Brands
2024 Ghianda, E; Mazzucchelli, A; Chierici, R; Chiacchierini, C; Olivero, N
The Consumer Acceptance of Artificial Intelligence Devices for a New In-Store Customer Journey
2024 Tortora, D; Chierici, R; Mazzucchelli, A; Ghianda, E
Employees’ social media presence: Future directions for corporate reputation
2023 Chierici, R; Mazzucchelli, A; Di Gregorio, A
Firm policies and employees’ participation in conversation about their employer on social media
2023 Del Bosco, B; Mazzucchelli, A; Chierici, R
Inside talent management: the strategic role of knowledge sharing and ICT capabilities in MNEs’ performance
2023 Cillo, V; Mazzucchelli, A; Pisano, P; Graziano, D
Do circular economy practices affect corporate performance? Evidence from Italian large-sized manufacturing firms
2022 Mazzucchelli, A; Chierici, R; Del Giudice, M; Bua, I
The open innovation journey along heterogeneous modes of knowledge-intensive marketing collaborations: a cross-sectional study of innovative firms in Europe
2022 Papa, A; Mazzucchelli, A; Ballestra, L; Usai, A
A contribution to the empirics of food price behavior: the case of rice price dynamics in Italy
2021 Barboza, G; Gavinelli, L; Pede, V; Mazzucchelli, A; Di Gregorio, A
Are digital technologies killing future innovation? The curvilinear relationship between digital technologies and firm's intellectual property
2021 Orlando, B; Mazzucchelli, A; Usai, A; Nicotra, M; Paoletti, F
Branding & storytelling in fashion companies. When storytelling plays a key role in the relationship with the customer
2021 Bua, I; Mazzucchelli, A; Chierici, R; Chiacchierini, C
How to fight against food waste in the digital era: Key factors for a successful food sharing platform
2021 Mazzucchelli, A; Gurioli, M; Graziano, D; Quacquarelli, B; Aouina-Mejri, C
Il marketing è...Il punto di vista dei consumatori
2021 Alemanno, A; Gurioli, M; Mazzucchelli, A; Pacicco, F
Innovation capability in geographically dispersed R&D teams: The role of social capital and IT support
2021 Mazzucchelli, A; Chierici, R; Tortora, D; Fontana, S
Innovative startup creation: the effect of local factors and demographic characteristics of entrepreneurs
2021 Del Bosco, B; Mazzucchelli, A; Chierici, R; Di Gregorio, A
Is Facebook an effective tool to access foreign markets? Evidence from international export performance of fashion firms
2021 Mazzucchelli, A; Chierici, R; Di Gregorio, A; Chiacchierini, C
Is it for you? Circular packaging and sustainable authenticity
2021 Bosisio, J; Chierici, R; Di Gregorio, A; Mazzucchelli, A
Knowledge-based HRM practices and innovation performance: Role of social capital and knowledge sharing
2021 Singh, S; Mazzucchelli, A; Vessal, S; Solidoro, A
La reputazione del marketing in Italia. Il punto di vista delle imprese
2021 Alemanno, A; Di Gregorio, A; Gurioli, M; Mauri, C; Mazzucchelli, A; Pacicco, F