There can be little doubt that having a favorable reputation grants significant benefits to firm performance, especially in the social media era. This chapter highlights the importance to turn employees into brand ambassadors and to foster their social media use to make them positively contribute to corporate reputation.
Chierici, R., Mazzucchelli, A., Di Gregorio, A. (2023). Employees’ social media presence: Future directions for corporate reputation. In P. Foroudi, M.T. Cuomo (a cura di), Business Digitalization: Corporate Identity and Reputation (pp. 44-62). Routledge [10.4324/9781003401285-4].
Employees’ social media presence: Future directions for corporate reputation
Chierici R.;Mazzucchelli A.;Di Gregorio A.
2023
Abstract
There can be little doubt that having a favorable reputation grants significant benefits to firm performance, especially in the social media era. This chapter highlights the importance to turn employees into brand ambassadors and to foster their social media use to make them positively contribute to corporate reputation.
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