There can be little doubt that having a favorable reputation grants significant benefits to firm performance, especially in the social media era. This chapter highlights the importance to turn employees into brand ambassadors and to foster their social media use to make them positively contribute to corporate reputation.

Chierici, R., Mazzucchelli, A., Di Gregorio, A. (2023). Employees’ social media presence: Future directions for corporate reputation. In P. Foroudi, M.T. Cuomo (a cura di), Business Digitalization: Corporate Identity and Reputation (pp. 44-62). Routledge [10.4324/9781003401285-4].

Employees’ social media presence: Future directions for corporate reputation

Chierici R.;Mazzucchelli A.;Di Gregorio A.
2023

Abstract

There can be little doubt that having a favorable reputation grants significant benefits to firm performance, especially in the social media era. This chapter highlights the importance to turn employees into brand ambassadors and to foster their social media use to make them positively contribute to corporate reputation.
Capitolo o saggio
Brand Ambassador; Social Media; Corporate Reputation; Employee Engagement
English
Business Digitalization: Corporate Identity and Reputation
Foroudi, P; Cuomo, MT
29-set-2023
2023
9781003401285
Routledge
44
62
Chierici, R., Mazzucchelli, A., Di Gregorio, A. (2023). Employees’ social media presence: Future directions for corporate reputation. In P. Foroudi, M.T. Cuomo (a cura di), Business Digitalization: Corporate Identity and Reputation (pp. 44-62). Routledge [10.4324/9781003401285-4].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/448999
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