This chapter sets the scene for discussions on the relevance of climate change and its impact on corporate and brand strategies, especially in terms of environmental tools to mitigate climate risks (i.e., environmental auditing). In particular, this chapter identifies the main challenges and recommendations linked with this framework.
Cuomo, M., Caprino, R., Genovino, C., Tortora, D. (2020). Climate change, environmental auditing, and Corporate/Brand Strategy. In P. Foroudi, M. Palazzo (a cura di), Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives (pp. 115-127). Taylor and Francis.
Climate change, environmental auditing, and Corporate/Brand Strategy
Cuomo M. T.;Tortora D.
2020
Abstract
This chapter sets the scene for discussions on the relevance of climate change and its impact on corporate and brand strategies, especially in terms of environmental tools to mitigate climate risks (i.e., environmental auditing). In particular, this chapter identifies the main challenges and recommendations linked with this framework.
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