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Cuomo, M., Ceruti, F., Festa, G., Metallo, G., Tortora, D. (2016). Augmented reality in stores for a new customer experience. The case of “The supermarket of the future” at Expo 2015. In CMC2016 Proceedings Book 21st Conference on Corporate Marketing and Communications (pp.233-236).

Augmented reality in stores for a new customer experience. The case of “The supermarket of the future” at Expo 2015

Cuomo, MT
;Ceruti, F;Tortora, D
2016
abstract
augmented reality; Expo; Italy; customer experience
English
International Conference on Corporate and Marketing Communications
2016
CMC2016 Proceedings Book 21st Conference on Corporate Marketing and Communications
978-1-85924-614-6
2016
233
236
none
Cuomo, M., Ceruti, F., Festa, G., Metallo, G., Tortora, D. (2016). Augmented reality in stores for a new customer experience. The case of “The supermarket of the future” at Expo 2015. In CMC2016 Proceedings Book 21st Conference on Corporate Marketing and Communications (pp.233-236).
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/183092
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