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Rancati, E., Gordini, N. (2015). Content marketing: conceptualizing and measuring. Evidence from a sample of Italian firms. In EMAC 2015: Collaboration in Research.

Content marketing: conceptualizing and measuring. Evidence from a sample of Italian firms

RANCATI, ELISA
Primo
;GORDINI, NICCOLO'
Secondo
2015
paper
Content Marketing, Value Creation, Italian Sample
English
European Marketing Academy (EMAC) Conference "Collaboration in research"
2015
EMAC 2015: Collaboration in Research
978-90-823-8330-0
2015
none
Rancati, E., Gordini, N. (2015). Content marketing: conceptualizing and measuring. Evidence from a sample of Italian firms. In EMAC 2015: Collaboration in Research.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/83390
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