Anthropology of “traditional food” in Milanese Botteghe Storiche (Historical Shops). Restaurateurs and social media during Expo2015

In recent years, social media platforms and their uses have experienced a significant and disproportionate surge, contributing to several rapid and deep changes across a range of fields within contemporary society. These include, but are not limited to, changes in working practices, consumption patterns and mobility. Conversely, recent anthropological and sociological debate about food has focused primarily on symbols, processes and production techniques, analysing consumers' expectations and wants as well as the direct relationships between producers and consumers. However, the rhetorics and practices that are constructed as a mediatic object have not received much attention so far, particularly in relation to social media.