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Rancati, E. (2013). Strategic Brand Management: implications for global private label brands. In Proceedings of European Business Research Conference.

Strategic Brand Management: implications for global private label brands

RANCATI, ELISA
2013
paper
strategic brand management, private labels
English
European Business Research Conference
Proceedings of European Business Research Conference
978-1-922069-29-0
WBI Conference Proceedings
2013
none
Rancati, E. (2013). Strategic Brand Management: implications for global private label brands. In Proceedings of European Business Research Conference.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/49353
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