Digitalization presents manufacturers with new opportunities for differentiation. Yet, transitioning toward selling technology-enabled advanced solutions remains challenging. By applying an alignment theory lens to extant (digital) servitization literature, we open the black box to factors underwriting digital servitization transition success and/or failure. An alignment framework for digital servitization is developed. Propositions for future research are made.
Struyf, B., Matthyssens, P., Bockhaven, W. (2021). Revitalizing Alignment Theory for Digital Servitization Transition. In M. Kohtamäki, T. Baines, R. Ali, Z. Bigdeli, C. Kowalkowski, R. Oliva, et al. (a cura di), The Palgrave Handbook of Servitization (pp. 261-280). Springer International Publishing [10.1007/978-3-030-75771-7_17].
Revitalizing Alignment Theory for Digital Servitization Transition
Matthyssens P.Secondo
;
2021
Abstract
Digitalization presents manufacturers with new opportunities for differentiation. Yet, transitioning toward selling technology-enabled advanced solutions remains challenging. By applying an alignment theory lens to extant (digital) servitization literature, we open the black box to factors underwriting digital servitization transition success and/or failure. An alignment framework for digital servitization is developed. Propositions for future research are made.
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