The goal of this paper is to increase insight into data-enabled value creating strategies which are available to SMEs, and their supporting resources configurations. A single, in-depth case is used to illustrate the evolution from SME to digital platform instigator. Attention is paid to challenges encountered, organizational processes which contributed to the successful implementation of Industry 4.0 technology and the resulting value creation. Radically new value creation was found to follow from a gradual growth toward Industry 4.0 maturity. Strong network capabilities, a highly innovative nature and incrementally developed advanced digital capabilities enabled the firm to progress from a digital servitization strategy toward a digital platform strategy. A framework on data-enabled value creating strategies is developed. Insight into capabilities which underly successful realization of such strategies is provided. Implications for practitioners are explicated. Additionally, a self-evaluation tool was included to support SME managers in their own digital transformation.
Struyf, B., Van Bockhaven, W., Matthyssens, P. (2021). Value-creation for Industry 4.0 and SMEs’ data-driven growth: Strategies and resource alignment. In C.L. Pedersen, A. Lindgreen, T. Ritter (a cura di), Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises (pp. 64-103). Edward Elgar Publishing Ltd..
Value-creation for Industry 4.0 and SMEs’ data-driven growth: Strategies and resource alignment
Matthyssens P.Ultimo
2021
Abstract
The goal of this paper is to increase insight into data-enabled value creating strategies which are available to SMEs, and their supporting resources configurations. A single, in-depth case is used to illustrate the evolution from SME to digital platform instigator. Attention is paid to challenges encountered, organizational processes which contributed to the successful implementation of Industry 4.0 technology and the resulting value creation. Radically new value creation was found to follow from a gradual growth toward Industry 4.0 maturity. Strong network capabilities, a highly innovative nature and incrementally developed advanced digital capabilities enabled the firm to progress from a digital servitization strategy toward a digital platform strategy. A framework on data-enabled value creating strategies is developed. Insight into capabilities which underly successful realization of such strategies is provided. Implications for practitioners are explicated. Additionally, a self-evaluation tool was included to support SME managers in their own digital transformation.
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