Identifying a correct definition of business strategy is not an easy step. One of the most cited historical definitions is that of Ansoff on the basis of which strategic decisions are primarily connected to the external problems of the company (environment), rather than to internal ones and regard in parti-cular the choice of the range of goods that the firm will produce, and the markets where it will sell them. The rest of the chapter focuses on the following topics: Activities, resources, relationships– 1.3. Industry and market analysis – 1.4. Business stra-tegy and competitive performance. – 1.5. Business strategy and financial performance. – 1.6. Business strategy and sustainability performance. – 1.7. Competitive dynamics and strategic innovation.
Doni, F., Amaduzzi, A. (2022). Business Strategy and Value Creation. In Lessons of Business Administration and Accounting (pp. 45-64). Giappichelli.
Business Strategy and Value Creation
Doni, F
;Amaduzzi, A
2022
Abstract
Identifying a correct definition of business strategy is not an easy step. One of the most cited historical definitions is that of Ansoff on the basis of which strategic decisions are primarily connected to the external problems of the company (environment), rather than to internal ones and regard in parti-cular the choice of the range of goods that the firm will produce, and the markets where it will sell them. The rest of the chapter focuses on the following topics: Activities, resources, relationships– 1.3. Industry and market analysis – 1.4. Business stra-tegy and competitive performance. – 1.5. Business strategy and financial performance. – 1.6. Business strategy and sustainability performance. – 1.7. Competitive dynamics and strategic innovation.
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