Technology is advancing at an exponential rate; the desire of many organizations is to improve a brand’s reputation by following the progress of emerging trends. Augmented reality and virtual and mixed reality solutions are becoming strategic trends capable of offering customers unique experiences on their brands.
Genovino, C., Mauro, P., Tortora, D. (2023). Mixed reality-mainstream for the lasting competitiveness of companies. In M.T. Cuomo, P. Foroudi (a cura di), Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management (pp. 137-159). Routledge [10.4324/9781003263784-9].
Mixed reality-mainstream for the lasting competitiveness of companies
Tortora, D
2023
Abstract
Technology is advancing at an exponential rate; the desire of many organizations is to improve a brand’s reputation by following the progress of emerging trends. Augmented reality and virtual and mixed reality solutions are becoming strategic trends capable of offering customers unique experiences on their brands.
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