The field of fashion in the digital age. Insights from global and ‘not-so-global’ fashion centres

In this chapter, drawing on Bourdieu’s concept of the field, we examine the system of actors that are involved in creating the aesthetics of fashion. We adopt a dynamic approach that considers the diversity of “fields” associated with different fashion centres and the constellation of sites within each field (including manufacturing, retailing, marketing and consumption). Drawing on case studies from both established and emerging international fashion centres, we investigate how digital technologies are transforming the field of fashion at different scales and in different geographic contexts, and consider implications for structures, power relations and spatialities in and of the industry.