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The dynamics of international market withdrawal Pieter Pauwels and Paul Matthyssens This study focuses on the decision-making process of international market withdrawal within the scope of international market portfolio management. A comparativ...

Pauwels, P., Matthyssens, P. (2003). The dynamics of international market withdrawal. In Handbook of Research in International Marketing (pp. 57-80). Edward Elgar Publishing [10.4337/9781781950395.00010].

The dynamics of international market withdrawal

Matthyssens P.
2003

Abstract

The dynamics of international market withdrawal Pieter Pauwels and Paul Matthyssens This study focuses on the decision-making process of international market withdrawal within the scope of international market portfolio management. A comparativ...
Capitolo o saggio
Escalation of Commitment; Sunk Costs; Fallacies;
English
Handbook of Research in International Marketing
2003
978-184064946-8
Edward Elgar Publishing
57
80
Pauwels, P., Matthyssens, P. (2003). The dynamics of international market withdrawal. In Handbook of Research in International Marketing (pp. 57-80). Edward Elgar Publishing [10.4337/9781781950395.00010].
none
03 - Contributo in libro
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/314448
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