Global markets redefine competition space, fostering a collaborative network between companies (market-driven management). Globalisation causes previously distinct global economies to converge into a single large market, thus generating fusion between competitive environments that are not only differentiated but also often very distant (competitive convergence).
Rancati, E. (2010). Market Driven Management, Global Markets and Competitive Convergence. SYMPHONYA, 1(1) [10.4468/2010.1.08rancati].
Market Driven Management, Global Markets and Competitive Convergence
RANCATI, ELISA
2010
Abstract
Global markets redefine competition space, fostering a collaborative network between companies (market-driven management). Globalisation causes previously distinct global economies to converge into a single large market, thus generating fusion between competitive environments that are not only differentiated but also often very distant (competitive convergence).
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