Bicocca Open Archive

Logo unimib boa

Cuomo, M., Tortora, D., Metallo, G. (2008). The genetic coding of mediterranean brands - an approach for building brand equity. A case study "Slow Food". In The genetic coding of mediterranean brands - an approach for building brand equity. A case study "Slow Food" (pp.1-31). Marseille.

The genetic coding of mediterranean brands - an approach for building brand equity. A case study "Slow Food"

Cuomo, MT;Tortora, D;
2008
paper
Genetic codig; Mediterranean brand
English
European and Mediterranean Trends And Challenges in the 21st Century
2008
The genetic coding of mediterranean brands - an approach for building brand equity. A case study "Slow Food"
2008
1
31
none
Cuomo, M., Tortora, D., Metallo, G. (2008). The genetic coding of mediterranean brands - an approach for building brand equity. A case study "Slow Food". In The genetic coding of mediterranean brands - an approach for building brand equity. A case study "Slow Food" (pp.1-31). Marseille.
02 - Intervento a convegno
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/218923
Citazioni
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
Social impact