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Tortora, D., Cuomo, M., Testa, M., Metallo, G., Kitchen, P. (2009). The genetic coding of mediterranean brands. A brand equity building approach. In Proceedings of the 14th International Conference On Corporate and Marketing Communications (pp.1-11). Cyprus.

The genetic coding of mediterranean brands. A brand equity building approach

Tortora, D;Cuomo, MT;Testa, M;
2009
paper
Passion brand; genetic coding; mediterranean
English
14th International Conference On Corporate and Marketing Communications
2009
Proceedings of the 14th International Conference On Corporate and Marketing Communications
2009
1
11
none
Tortora, D., Cuomo, M., Testa, M., Metallo, G., Kitchen, P. (2009). The genetic coding of mediterranean brands. A brand equity building approach. In Proceedings of the 14th International Conference On Corporate and Marketing Communications (pp.1-11). Cyprus.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/218913
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