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Cuomo, M., Tortora, D., Metallo, G. (2012). A multistakeholder approach for measuring corporate reputation. A case study survey of italian local SMEs. In Globalization and Marketing Performance (pp.660-690). Seul : Seung-Hee Lee (Ewha Womans University).

A multistakeholder approach for measuring corporate reputation. A case study survey of italian local SMEs

Cuomo, MT;Tortora, D;
2012
paper
Corporate reputation; reputational quotient; measurement
English
Global marketing conference
2012
Globalization and Marketing Performance
2012
660
690
none
Cuomo, M., Tortora, D., Metallo, G. (2012). A multistakeholder approach for measuring corporate reputation. A case study survey of italian local SMEs. In Globalization and Marketing Performance (pp.660-690). Seul : Seung-Hee Lee (Ewha Womans University).
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/218403
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