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Cuomo, M., Metallo, G., Siano, A., Tortora, D., Vollero, A. (2013). Light green or greenwashing. When communication is really green?. In Responsible Communication. Past, Present, Future. 18th International Conference on Corporate and Marketing Communication (pp.1-12). CMC 2013.

Light green or greenwashing. When communication is really green?

Cuomo, MT;Tortora, D;
2013
paper
Green communication; greenwashing; responsible communication
English
Conference on Marketing and Corporate Communication
2013
Responsible Communication. Past, Present, Future. 18th International Conference on Corporate and Marketing Communication
9788890687365
2013
1
12
reserved
Cuomo, M., Metallo, G., Siano, A., Tortora, D., Vollero, A. (2013). Light green or greenwashing. When communication is really green?. In Responsible Communication. Past, Present, Future. 18th International Conference on Corporate and Marketing Communication (pp.1-12). CMC 2013.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/218383
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