Innovation and imitation processes play a major role in business development strategies of global pharmaceutical companies. In this study, we have analyzed some of the largest originator and generic pharmaceutical companies worldwide to determine which key features characterize such companies with a particular emphasis on new drug R&D processes.
Riboldazzi, S. (2015). R&D and Product Engineering in Global Pharmaceutical Companies. SYMPHONYA, 2, 57-74 [10.4468/2015.2.05riboldazzi].
R&D and Product Engineering in Global Pharmaceutical Companies
RIBOLDAZZI, SABINA
2015
Abstract
Innovation and imitation processes play a major role in business development strategies of global pharmaceutical companies. In this study, we have analyzed some of the largest originator and generic pharmaceutical companies worldwide to determine which key features characterize such companies with a particular emphasis on new drug R&D processes.
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