Endorsement and Social Role of the Ethos of Conflict in Serbia

The study's aims are to analyze the endorsement of the ethos of conflict (EoC) narrative in the Serbian-Albanian conflict among the adults in Serbia, its rela-tion to political conservatism, and its role in pushing conservative political ac-tion. A total of N = 1613 adults (aged 18+) were recruited for face-to-face inter-viewing, in a representative sampling procedure, in December 2019 in Serbia. The results show high endorsement of EoC in the Serbian-Albanian fray; the mediation effect of EoC (having both high EoC and high conservatism is as-sociated with greater political activism); the relation between EoC and politi-cal activism is moderated by age (the older population endorsing higher EoC was more politically active). In the future, we should address more actively the mobilizers of reactionary political actions in public and individual spheres, to better understand the mechanisms for achieving long-term peace.