The research presented aims to contribute to understanding factors that drive the intention of new ventures that internationalize to adopt a strategy oriented to a narrow or a broad geographic scope. A sample of 636 Italian new ventures is analyzed. Results show that the scope of foreign target markets is positively related to a high level of R&D expenditure and the availability of industrial property rights. The presence of a predominantly foreign entrepreneurial team is also positively associated with the scope of target markets. The research also provides evidence of a different relevance of the studied factors according to the new venture's development level.
DEL BOSCO, B. (2023). Early internationalization and scope of target markets. In Marketing per il benessere, la salute e la cura.
Early internationalization and scope of target markets
Barbara Del Bosco
2023
Abstract
The research presented aims to contribute to understanding factors that drive the intention of new ventures that internationalize to adopt a strategy oriented to a narrow or a broad geographic scope. A sample of 636 Italian new ventures is analyzed. Results show that the scope of foreign target markets is positively related to a high level of R&D expenditure and the availability of industrial property rights. The presence of a predominantly foreign entrepreneurial team is also positively associated with the scope of target markets. The research also provides evidence of a different relevance of the studied factors according to the new venture's development level.
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