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Arrigo, E., Palladino, R. (2021). Digital technologies and phygital strategies in luxury fashion brands. Intervento presentato a: IEEE International Conference on Technology Management, Operations and Decisions (IEEE ICTMOD), Marrakech, Marocco.

Digital technologies and phygital strategies in luxury fashion brands

Arrigo, E;Palladino, R
2021
paper
Phygital Strategies, Luxury Fashion Brands, Fashion Marketing, Digital Transformation
English
IEEE International Conference on Technology Management, Operations and Decisions (IEEE ICTMOD)
2021
2021
none
Arrigo, E., Palladino, R. (2021). Digital technologies and phygital strategies in luxury fashion brands. Intervento presentato a: IEEE International Conference on Technology Management, Operations and Decisions (IEEE ICTMOD), Marrakech, Marocco.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/393911
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