Measuring implicit mental representations related to ethnic stereotypes with ERPs: An exploratory study

The present investigation used ERPs to detect the activation of implicit stereotypical representations associated to different ethnic groups, by means of an implicit paradigm. 285 sentences were presented to 20 Italian Caucasian participants while EEG signals were recorded from 128 scalp sites. Sentences could either violate (Incongruent condition), non-violate (Congruent condition) or be neutral (Neutral condition) with regard to stereotypical concepts concerning non-Caucasian ethnic groups (e.g. Asians, Africans, Arabs). No awareness or judgment about stereotypes was required. Participants were engaged in a fictitious task, ignoring the overall study's purpose. The results showed that Incongruent terminal words elicited a greater anterior N400 response (300-500ms) compared to Congruent and Neutral words, reflecting a difficulty in integrating the information incongruent with pre-existing stereotypical knowledge. The participant's individual amplitude values of the N400-Difference Wave (Incongruent - Congruent), showed a direct correlation with the individual racism scores obtained at the Subtle and Blatant Prejudice Scale, administered at the end of the experimental session. Intra-cortical sources explaining the N400 involved areas of the social cognition network such as the medial frontal cortex (BA10) and the inferior temporal gyrus (BA20) which are known to support processing of information about other people and impression formation. Moreover, Congruent terminal words evoked a greater P300 response (500-600ms) compared to the other conditions, possibly reflecting the merging of incoming inputs with anticipated semantic information. A late post-N400 frontal positivity (650-800ms) was found to be larger to sentences concerning other-race characters (ether congruent or incongruent) compared to sentences involving own-race characters (neutral). The study corroborated the effectiveness of neurophysiological measures to assess implicit complex semantic representations and circumventing social desirability-related problems.