The craft beer industry has transformed global beer markets, ending a century of consolidation that resulted in the domination of a few global multinationals and the homogenization of beer. This article emphasizes how both demand and supply factors have driven the emergence and growth of craft beer gobally.
Garavaglia, C., Swinnen, J. (2017). The Craft Beer Revolution: An International Perspective. CHOICES, 3rd Quarter 2017, 32 (3), 1-8.
The Craft Beer Revolution: An International Perspective
Garavaglia, C;
2017
Abstract
The craft beer industry has transformed global beer markets, ending a century of consolidation that resulted in the domination of a few global multinationals and the homogenization of beer. This article emphasizes how both demand and supply factors have driven the emergence and growth of craft beer gobally.
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