In recent years, a series of regulatory actions have reformed the Italian pharmaceutical supply chain, particularly that of non-prescription drugs. The present study analyzes the distribution phase of non-prescription drugs. Specifically, it focuses on the retail market of pharmaceuticals in Italy, highlighting the different sales formats and the role played by those large-scale retailers that have been able to develop new pharmaceutical offerings in their point of sales through dynamic management of retailing mix levers in a competitive perspective
Riboldazzi, S. (2017). Non-Prescription Drug Distribution in Italy: The Role of Large-Scale Retailers. EUROPEAN SCIENTIFIC JOURNAL, 13(31), 7-24 [10.19044/esj.2017.v13n31p7].
Non-Prescription Drug Distribution in Italy: The Role of Large-Scale Retailers
Riboldazzi, S.
2017
Abstract
In recent years, a series of regulatory actions have reformed the Italian pharmaceutical supply chain, particularly that of non-prescription drugs. The present study analyzes the distribution phase of non-prescription drugs. Specifically, it focuses on the retail market of pharmaceuticals in Italy, highlighting the different sales formats and the role played by those large-scale retailers that have been able to develop new pharmaceutical offerings in their point of sales through dynamic management of retailing mix levers in a competitive perspective
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