This article discusses one chapter of the interwar history of the Ford Motor Company in Europe rather neglected by historiography, namely its unsuccessful attempt to erect a solid base of operations in Italy. Conventional wisdom about such a failure has underlined the persevering hostility of Fiat, already the main Italian car producer, backed by Mussolini's nationalistic economic policy. This was certainly the main cause. Yet, also on the Ford side some wavering and hesitation occurred. Therefore a few chances were missed: the most glamorous being an agreement, insofar totally neglected by historiography, with Fiat itself.
Toninelli, P. (2008). Between Agnelli and Mussolini: Ford's unsuccessful attempt to penetrate the Italian automobile market in the interwar period [Working paper del dipartimento].
Between Agnelli and Mussolini: Ford's unsuccessful attempt to penetrate the Italian automobile market in the interwar period
Toninelli, P
2008
Abstract
This article discusses one chapter of the interwar history of the Ford Motor Company in Europe rather neglected by historiography, namely its unsuccessful attempt to erect a solid base of operations in Italy. Conventional wisdom about such a failure has underlined the persevering hostility of Fiat, already the main Italian car producer, backed by Mussolini's nationalistic economic policy. This was certainly the main cause. Yet, also on the Ford side some wavering and hesitation occurred. Therefore a few chances were missed: the most glamorous being an agreement, insofar totally neglected by historiography, with Fiat itself.
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