The aim of this work is to analyse the evolution of pay-TV as an example of the dynamics that characterise the media sector. The article idenptifies two crucial levels on which the market is shaped: the content, which is governed by copyright and that of distribution. On the whole we show that the innovation path characterising media markets extends beyond the purely technological sphere to also embrace the market as an “organizational technology” for production and exchange. The competitive process must be discussed considering the technological choices, the regulatory framework and the evolution of copyright legislation
Ramello, G., Silva, F. (2008). Exclusion, competition and Change: the Shifting Boundaries of the Television Market. REVIEW OF THE ECONOMIC RESEARCH ON COPYRIGHT ISSUES, 5(1), 55-75.
Exclusion, competition and Change: the Shifting Boundaries of the Television Market
SILVA, FRANCESCO
2008
Abstract
The aim of this work is to analyse the evolution of pay-TV as an example of the dynamics that characterise the media sector. The article idenptifies two crucial levels on which the market is shaped: the content, which is governed by copyright and that of distribution. On the whole we show that the innovation path characterising media markets extends beyond the purely technological sphere to also embrace the market as an “organizational technology” for production and exchange. The competitive process must be discussed considering the technological choices, the regulatory framework and the evolution of copyright legislation
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